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Insights from China: Opportunities in China’s $63 Billion Livestreaming E-Commerce Market

What's Inside

As part of our biweekly Insights from China series, we assess the use of livestreaming in e-commerce as a strategy for brands to drive sales.

This report covers the following content:

  • Selling tactics deployed in livestreaming
  • Major livestreaming e-commerce platforms
  • Impact of employing livestreaming for brands and retailers

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