Insights from China: Opportunities in China’s $63 Billion Livestreaming E-Commerce Market

What's Inside

As part of our biweekly Insights from China series, we assess the use of livestreaming in e-commerce as a strategy for brands to drive sales.

This report covers the following content:

• Selling tactics deployed in livestreaming
• Major livestreaming e-commerce platforms
• Impact of employing livestreaming for brands and retailers