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Customer-Centric Commercial Collaboration: The Importance of Data in Interconnected Supply Chains

Coresight Research

What's Inside

This report is part of Coresight Research’s series of roundtable discussions and research reports, entitled The New Age of Customer-First Supply Chains, in which we present key insights into strategic areas in which brands and retailers can take action to build a resilient and profitable supply chain.

We discuss the importance of customer-centric commercial collaboration in the modern, interconnected retail supply chain, particularly in the current environment. We explore the different types of technology-powered collaboration—between retailers and suppliers, and with consumers.

Read our previous reports in the series, on the four pillars to building a resilient supply chain and intelligent demand forecasting and on-demand manufacturing.

Contents (Click to navigate)

What’s the Story?

Why It Matters

Customer-Centric Commercial Collaboration: Coresight Research Analysis

The Current Environment Necessitates Improved Collaboration

Collaboration Between All Supply Chain Parties: Modern Supply Chains Are Interconnected

Collaboration Between Retailers and Suppliers: Key Advantages

Collaboration Between Retailers, Manufacturers and Consumers: Data-Driven Forecasting and Product Development

What We Think


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