Flash Report 5 minutesRegister for Free AccessChina Tech Briefings: Alibaba Invests in Turkish Online Fashion Site Trendyol Coresight Research July 16, 2018 Executive Summary Alibaba has announced an investment in Turkey’s leading online fashion shopping site, Trendyol. According to Alibaba, it is the largest transaction in Turkey’s Internet sector to date. The partnership brings benefits to both parties. Alibaba’s strengths in technology, e-commerce, mobile payments and logistics will help Trendyol, the largest and fastest-growing e-commerce player in Turkey, to grow, while Trendyol will help Alibaba to advance its globalization positioning in the Eurasia region. This latest foray into online fashion retailing follows a series of e-commerce investments that Alibaba made in India. We believe the company is likely to continue its expansion in the Eurasia region. This strategic partnership follows China’s One Belt-One Road (OBOR) initiative: to expand global trade for small and medium-sized enterprises (SMEs). Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Generative AI Latest: Nvidia at SIGGRAPH, the Rise of Google Cloud, US Consumer Concern on the Future Impacts of AIChina Consumer Tracker: Shops Regain PopularityUS Consumer Tracker: A Potential Shift from Services to Retail?Innovator Profile: SegmentStream Solves the Conversion Attribution Challenge for Marketers