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US Holiday 2014 Recap

Consumer & Retailer Behavior
• Driven by early and heavy promotional activity,
some piggybacking on Back-To-School sales and
continuing post-Christmas
• Extended store hours and Click & Collect were popular
promotional strategies employed by retailers in the final
days leading up to Christmas
• Consumer shopping behavior has evolved to reflect the
savvy shopping habits of a value-driven mindset
• The winners are retailers who respond to the consumers’
bottom line, offering continued discounts, price
comparison and coupons

The Potential And Pitfalls Of Consumer Data-Mining

As the era of Internet of Things progresses, gaining a 360-degree profile of consumers will become even easier. In the fast-moving world of retail, companies may have to constantly review their strategies for gathering information on consumers in order to stay ahead of competition. But they will also need to navigate ethical grey areas.

Gamification in Retail

Gamification is the use of elements from computer and video games in real-world or other activities, particularly elements that people find to be fun or addictive. 

New and Emerging Technologies Retailers Will Use to Market Their Brands and Products

Retailers
– Walmart: Biggest day of online orders on Cyber Monday;
500 new promotions a day through Friday
– Target: 100,000 items on sale all week
– Amazon: Cyber Monday spreading out to Cyber Week
• Cyber Monday
– e-commerce sales +15.6% YoY (Channel Advisor)
– Online sales +8.5% YoY (IBM)
– Average order value
$124.21, down 3.5% YoY
– Mobile sales +27.6% YoY (IBM)
– Mobile sales = 22 % of total Cyber Monday online sales, +27.6 % YoY