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US Holiday 2014 Recap

Coresight Research

Key Points

Early Holiday Data

  • Holiday spending through Christmas Eve up 5.5% according to MasterCard Advisors Spending Pulse
  • IBM’s Digital Analytic Benchmark reports online Christmas Day sales grew 8.3% with mobile sales capturing 34.8% of the day’s e-commerce
  • Same-day delivery increased 10-fold at Amazon in the 2014 Holiday season
  • According to the NRF Gift Card Spending Survey, total gift card spending is expected to rise to $31.7 billion, up 6.5% YoY
  • ComScore’s reported 15% YoY surge in desktop online sales for the 51-day holiday season (eclipsing the 10% YoY gain in 2013)

Click here to read Coresight’s coverage on US holiday retail and gain key retail insights for 2019 and prior years.

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