Deep Dive 12 minutes Premium

The Potential And Pitfalls Of Consumer Data-Mining

Executive Summary

  • Data analytics provide retailers with an unprecedented degree of insight into their customers, both
    online and in-store
  • Data can be used to create personalized shopping experiences and drive smarter business decisions
  • Caveat: Overreach can risk customer backlash
  • The EU is pushing for much stronger consumer-privacy protections than the US

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