Insight Report 3 minutes PremiumMacy’s MOM 3.0 Coresight Research January 8, 2015 Executive Summary Macy’s recently announced a major restructuring that brings it one step close to a true omnichannel business model The retailer is making a more aggressive commitment to its MOM strategy –My Macy’s localization, Omnichannel integration and Magic Selling customer engagement One unified merchandising and marketing organization will support Macy’s entire business (versus today’s existing model of separate operations for store and online assortments) Plans call for redeploying a total of 2,200 associates, closing 14 stores and opening two new stores (in addition to the seven new stores already on deck) Management is also exploring opportunities for a Macy’s off-price business Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Apparel and Footwear—Retail 2025 Sector Outlook: Low-Single-Digit Growth Expected, with E-Commerce Capturing ShareWeekly US and UK Store Openings and Closures Tracker 2023, Week 14: Harbor Freight Tools and Urban Outfitters Drive US OpeningsInnovator Profile: Rapid Delivery Analytics Closes the Data Gap Created by Delivery AppsThree Data Points We’re Watching This Week