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Insights from China: Opportunities for Brands in WeChat

We look at the marketing and service opportunities in China’s WeChat super app. We discuss how brands and retailers—including Dior, Hermés and L’Oréal’s Giorgio Armani—are capitalizing on the app’s diverse functionality to reach consumers and drive sales.

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Coronavirus Briefing: China’s Outbound Tourism Will Be Hurt, but Possibly Not for Long

Chinese outbound travelers led spending in tourism globally before the coronavirus outbreak. We discuss the potential short-term impact that the virus could therefore have on the tourism industries of popular destinations among Chinese travelers. We also consider how a decline in the number of international tourists from China could affect airport retail sales.

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Chinese E-Commerce Platforms: Exploring the Diverse Opportunities for Brands

We assess China’s e-commerce landscape, which has evolved over the years to become more diverse, encompassing different verticals, cross-border commerce and social media. We highlight the moves being made by major players in the sector—such as Alibaba and JD.com—to drive traffic and better serve consumers, as well as discussing the opportunities in the China market that these platforms are offering brands and retailers.

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Coronavirus Briefing: Outbreak Drives Four Innovative Retail Trends in China

With the Chinese government advising people to stay indoors and avoid public places, the coronavirus outbreak is driving four key retail trends in China as retailers look to provide alternative access to their products for consumers. We discuss the introduction of innovative logistics and delivery methods—including drones—as well as the “shared staff” concept being pursued by major supermarket chains.

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