Reasons to Read

When brands collaborate with each other to launch new projects and products—known as brand mashups—synergies are created that effectively leverage the unique strengths of each brand. This is an effective means to drive shopper excitement.

We present recent mashups—some of which are unlikely partnerships—that are generating consumer interest during the coronavirus crisis. These examples demonstrate how brands can implement the following strategies through mashups:

  • Creating social media buzz
  • Elevating brand status
  • Targeting alternative consumers
  • Accessing a gaming fan base

For more examples of brand mashups, read our Insights from China report from September 2019, which highlights the major collaborations seen last year in China, including Skechers x Snickers and Lux x Sprite.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak.

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We present Three Things You Need To Know on International Grocery Retail in India: Opportunities in a High-Growth Sector, Despite Regulatory Constraints. Find the full report here.

Reasons to Read

With the global retail industry taking heavy hits from the impact of the ongoing coronavirus pandemic, we provide a playbook for nonfood brands and retailers in Western markets to help them navigate the crisis.

Our recommendations are based around two themes:

  • Reacting in the short term—including consumer engagement and loyalty, alternative sales channels and collaboration
  • Adapting in the medium to long term—including post-crisis expectations, subdued consumer demand and changed shopping habits, and a “mask economy”

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak.

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Reasons to Read

Like many companies in the beauty industry, French cosmetics company L’Oréal has been impacted by the coronavirus crisis. We present insights from company CEO Stéphane Rinderknech, who discussed with WWD’s Beauty Inc how L’Oréal USA is adapting its operations during the pandemic to leverage opportunities and engage with consumers. Highlights include the success of e-commerce, the reinvention of digital brand content and the company’s work with hair salons.

Reasons to Read

Each year, the IRS reports tax return filings and refunds on a weekly basis, starting at the end of January until the April 15 deadline. This year, the US Department of the Treasury extended the deadline to file (and more importantly, to pay) July 15.

In this report, we look at what happened in the 12th week of the 2020 tax filing season, including:

  • How the extended deadline has affected filings and refunds so far.
  • The impact of the coronavirus shutdown on IRS operations.
  • The current status of returns filed, processed and refunds issued.
  • The total number and amount of Economic Impact Payments to date.

Read the 2020 Tax Tracker for week 11 here.

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Reasons to Read

We discuss the impact of the ongoing coronavirus pandemic on e-commerce platforms and sales of different product categories, as well as the actions taken by these platforms in response to the crisis.

This report also covers the following key themes:

  • New physical store formats in grocery
  • Social commerce
  • Innovative delivery services
  • Amazon’s move into luxury
  • The online growth of mass merchants, such as Best Buy, Target and Walmart
  • Private labels and customized products
  • Voice commerce—the rise of smart speakers as a shopping medium

Also in this series are our Market Overview for apparel, which offers a data-rich analysis of the global clothing market, and our Market Overview for luxury, which considers the top 20 companies and top 15 brands in the global personal luxury goods market.

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We present Three Things You Need To Know on Coronavirus Insights: US Survey Update—Shoppers’ Post-Lockdown Expectations Sound Alarm Bells for Retail. Find the full report here.

Reasons to Read

This report is part of a monthly series in which we discuss developments in China under the banner of “New Retail.” We offer insights into recent news, with a focus on digitalization and strategic collaborations.

This month, highlights include retail firsts on e-commerce platform Tmall—specifically, the use of livestreaming for Shanghai Fashion Week and the launch of Huda Beauty’s flagship store. In addition, with China heading into recovery from the coronavirus crisis, we discuss a move by food-delivery platform Meituan to boost sales by expanding its services.

The appendix details the last 12 months of New Retail developments in China.

Click here to read the previous report in the New Retail Briefing series, which looked at the innovative approaches taken by China’s retailers as they emerged from the worst period of the coronavirus outbreak.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak.

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Reasons to Read

Following Facebook’s investment into Reliance Jio Platforms on April 22, the social media company has joined hands with Reliance Industries to trial the JioMart online grocery shopping platform on WhatsApp. We examine this development and outline how the ordering system works on the messaging platform.

Reasons to Read

Stay-at-home Americans are indulging in their favorite vices while waiting out the coronavirus pandemic. We look at the impact of the current crisis on a number of vice industries:

  • Pornography—Porn consumption and website traffic patterns
  • Recreational cannabis—Stockpiling, consumption habits and the drug’s “essential” status
  • Alcohol—Recent changes in consumer purchasing behaviors
  • Tobacco/cigarettes—Consumer attitudes and consumption

We also outline the unexpected development of British American Tobacco and Phillips Morris joining pharma companies in the race to develop a coronavirus vaccine.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak.

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Reasons to Read

Analyzing consumer demand in March 2020, we can see the substantial impact of the coronavirus in the US and the UK, but a minor rebound for China as the retail sales decline eased.

We examine data and assess the overall trends in the US, the UK and China across the following key consumer indicators:

– Earnings versus inflation

– Food and fuel prices

– Retail sales

Coresight Research’s monthly reports keep you up to date on US and UK retail sales, US retail traffic and in-store metrics, selected US retailers’ same-store sales and key global consumer indicators. Click here to view our full collection of Monthly Reports.

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Reasons to Read

Total UK retail sales declined in March, with some sectors taking big hits due to the impact of the nationwide coronavirus lockdown. However, the grocery sector reported strong growth, as we predicted in our February monthly sales report.

We review the monthly data for UK retail in total and by sector:

  • We chart the trend in total value and volume retail sales growth over the last 13 months.
  • We show value sales growth for 20 sectors across food and nonfood retail, for each of the latest three months.
  • We discuss growth in online retail sales, by major sector.

Coresight Research’s monthly reports keep you up to date on US and UK retail sales, US retail traffic and in-store metrics, selected US retailers’ same-store sales and key global consumer indicators. Click here to view our full collection of monthly reports.

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QUESTION OF THE WEEK: What Are the Key Advantages of Livestreaming to Beauty Brands and Retailers?

Livestreaming offers a number of benefits to beauty brands and retailers, including increasing digital spend, expanding loyalty and engagement, creating communities, increasing consumer product knowledge, strengthening brand position, building closer customer connections and reaching younger consumer demographics.

Reasons to Read

Industry leaders in the fashion industry came together for two days of discussion amid the coronavirus pandemic. Fashinnovation’s Worldwide Talks 2020 summit was hosted online and emphasized sustainability and philanthropy in fashion.

We present key insights from the event on April 20–21, covering the following topics:

  • Finding opportunity in crisis
  • Fusing passion and purpose to engage with the wider community
  • Reconfiguring supply chains to achieve agility
  • Implementing sustainability strategies

Reasons to Read

This report provides select findings from Coresight Research’s April 22 survey of US consumers on the coronavirus crisis. We asked respondents about the impact of the pandemic on their behaviors and their expectations, with a focus on implications for retailers.

This report is available for free and can be accessed by registering for a free account. Selected findings in this report include:

  • Whether consumers expect to avoid public places or change travel arrangements once the coronavirus lockdowns are eased and businesses reopen.
  • US shoppers’ expectations for holiday-season spending—whether they expect the economic impact of the COVID-19 crisis to affect how much they spend for holiday 2020.
  • Whether consumers expect to switch more spending to e-commerce, longer term; and, whether they expect to spend less on retail purchases overall, once the coronavirus outbreak ends.

Our full report is available to premium subscribers and includes further findings:

  • The types of places respondents expect to avoid after lockdowns end, and how long consumers expect to retain avoidance behaviors for.
  • When respondents expect their spending levels to return to normal.
  • Whether respondents expect to retain behaviors from the coronacirus outbreak period—and if so, which behaviors.
  • How long consumers expect the impacts of the COVID-19 crisis to last in the US.
  • Whether respondents are buying more or less of any retail categories as a result of the COVID-19 outbreak and, if so, which types of products.
  • Whether US shoppers are making more purchases online during the coronavirus outbreak and, if so, which categories.
  • We also asked respondents about their concerns surrounding job and income prospects.

Our latest research provides an update to our previous reports, which were based on surveys undertaken on April 15, April 8, April 1, March 25 and March 17–18.. We provide week-over-week comparisons for many metrics.

In addition to this survey, Coresight Research is publishing ongoing coverage on the coronavirus outbreak which can be accessed here.

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