Insight Report | October 29, 2021 Register for Free Access A Recap of the 10.10 Shopping Festival 2021: Livestreaming, Industry Participation and Charitable GivingThe 10.10 Shopping Festival was a success! We present a recap of the purpose-driven, livestream-focused event. Read More
Innovator Profile | October 26, 2021 Register for Free Access Innovator Profile: CommentSold Powers Livestream Shopping for SMBsAs part of our Innovator Profile series, we profile CommentSold, a cloud-based software-as-a-service (SaaS) platform that enables small and medium-sized retail businesses (SMBs) to implement live social selling across multiple shopping platforms. Read More
Event Presentation | October 11, 2021 Premium 10 Trends in US RetailDeborah Weinswig, CEO and Founder of Coresight Research discusses 10 Trends in US Retail for Consumers and Channels. Read More
Insight Report | October 8, 2021 Premium Livestreaming Latest, October 2021: In-Store and Embedded Videos Are Gaining PopularityAs part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the rise of a new breed of livestream host, the streaming options for store-based retailers and the spread of livestream content onto product pages. We also offer examples of recent livestreaming events from retail companies globally. Read More
Deep Dive | October 8, 2021 Premium Playbook: Livestreaming E-Commerce—A Guide for Global Brands and RetailersIn this Playbook, we outline key strategies that brands and retailers can adopt to launch in the growing livestreaming e-commerce space, covering livestream channels and formats, choosing the right hosts, consumer communities, brand stories and more. Read More
Deep Dive | October 7, 2021 Premium US Social Commerce Survey 2021: The Impacts of Social Media, Influencers and Livestreaming on Shopping BehaviorsWe present insights into the current state of the social commerce market in the US, using findings from our latest social commerce survey. We explore the role of social media in the shopping journey, covering platforms, influencers and livestreaming. Read More
Deep Dive | October 7, 2021 Premium Retail-Tech Landscape: Livestreaming E-Commerce Tech Providers and PlatformsLivestream shopping combines entertainment and e-commerce. First established in China, it is fast becoming an essential marketing tool for brands and retailers around the world. This Retail-Tech Landscape comprises selected startups globally that can help retailers develop and launch livestreaming capabilities. Read More
Insight Report | September 20, 2021 Register for Free Access The 10.10 Shopping Festival 2021: A PrimerThis fall will see the second annual 10.10 Shopping Festival, powered by Coresight Research. We offer a primer on what companies and consumers can expect from the livestream-focused holiday. Read More
Insight Report | September 15, 2021 Premium Competitions and Festivals Heat Up the Live-Shopping Space: Livestreaming Latest, September 2021As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the launch of new live shopping festivals, the use of competitions to engage viewers and the rise of themed livestreams. We also offer examples of recent livestreaming events from retail companies globally. Read More
Insight Report | September 14, 2021 Premium New Retail in China: Global Apparel and Beauty Brands Flock to JD.comWe discuss recent developments in New Retail in China, including global luxury and apparel brands opening flagship stores on JD.com, Alibaba’s partnership with the government of Hainan province and ByteDance’s investment in brand management company Hangzhou Weinian. Read More
Event Coverage | September 7, 2021 Register for Free Access Shoppable Livestreaming Is Here To Stay: Coresight Research Presents at retailX 2021Deborah Weinswig, Founder and CEO of Coresight Research, presented on livestreaming e-commerce at retailX. We present insights from the presentation, covering the retail opportunity in shoppable livestreaming, learnings for the US from China, and best practices in constructing a livestreaming strategy. Read More
Event Presentation | August 25, 2021 Premium Livestreaming E-Commerce Playbook: Trends and Best PracticesLivestreaming is a channel that was made popular in China and has recently made waves among U.S. brands and retailers as a new avenue to build consumer engagement and drive ecommerce. Deborah Weinswig, Founder and CEO of Coresight Research, presents a playbook for U.S. brands and retailers on how to leverage livestreaming ecommerce effectively — covering key trends and technologies and best practices for hosting sessions in-house or working with influencers. Read More
Event Presentation | August 18, 2021 Register for Free Access Livestream Shopping 2021: Unlocking Next Gen Live CommerceOn August 18, 2021, Coresight Research hosted a digital conference that saw five innovative livestreaming-tech startups pitch their solutions. In this presentation, we introduce the concept of livestream shopping and provide insights into livestreaming e-commerce growth and opportunity in China and the US. Read More
Deep Dive | August 18, 2021 Premium Retail-Tech Landscape: Livestreaming E-CommerceBrands and retailers worldwide are racing to add live, interactive video experiences into their marketing strategy to remain competitive in the digital channel. This Retail-Tech Landscape comprises selected startups globally that can help retailers develop and launch livestreaming capabilities. Read More
Event Coverage | August 17, 2021 Register for Free Access Preview: Coresight Research’s Livestream Shopping 2021 Virtual Conference and Innovator Showcase—Unlock Next-Gen Live CommerceWe present a preview of Livestream Shopping 2021, a digital conference taking place on August 18, 2021. The event will see five innovative livestreaming-tech startups pitch their solutions, as well as a fireside chat and panel discussions with retail leaders and livestreaming influencers, who will present their insights into livestream shopping and consumer engagement. Read More
