Livestreaming

Access research reports and presentations on the retail and technology ecosystem, including consumers, companies, economies, and retail and technology trends. Use the filters below to find research reports and presentations by sector, theme, company or other parameters. Alternatively, use the search box above to find relevant research content.

Event Coverage | September 29, 2022 Free Report

Groceryshop 2022 Wrap-Up: 10 Key Themes Across Retail Theater, Livestreaming, Sustainability and More

The Coresight Research team attended and participated in Groceryshop 2022, held on September 19–22, 2022, in Las Vegas. In this report, we present our top 10 takeaways from the conference, which covered themes including food waste, innovation, sustainability, partnerships and more.

Insight Report | September 22, 2022 Premium

Big Billion Days 2022 Preview: Flipkart Focuses on Technology and Customer Service

We present key insights ahead of India-based online marketplace Flipkart’s annual flagship shopping event, The Big Billion Days (BBD), which will take place from September 23–30, 2022.

Insight Report | September 14, 2022 Premium

Livestreaming Latest, September 2022: Content-Focused Production, Creator-Led Communities and Festivalization

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—covering content-focused production in China, as well as creator-led communities and festivalization. We offer examples of recent livestreaming events from retail companies globally.

Deep Dive | September 8, 2022 Free Report

Capitalizing on Livestream Shopping Opportunities: North America and Europe Retail Executive Survey Findings

We explore the opportunities presented by live shopping (livestreaming e-commerce), analyzing findings from a proprietary survey of retail companies across North America and Western Europe. This free report is sponsored by Bambuser.

Infographic | September 1, 2022

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Introducing the New Tech 20: The Global Retail-Tech Leaders in 2022 and Beyond—Infographic

Our infographic summarizes the selection methodology and composition of our updated Tech 20—our focus list of the most important and influential retail technology companies that we believe our readers and subscribers should pay attention to.

Deep Dive | August 31, 2022 Premium

Think Tank: The Livestreaming E-Commerce Revolution in China

Livestreaming e-commerce is a disruptive force in China’s retail landscape. In this Think Tank, we explore the size and growth potential of the market, as well as market factors and trends we are watching.

Event Coverage | August 31, 2022 Free Report

VERB’s MARKET Hosts Shopfest 2022: Brands See Peak Engagement via Livestreaming Q&A

VERB’s Shopfest livestreaming shopping festival marked the launch of MARKET, a live shopping platform. We present highlights from the event and discuss its multichannel livestreaming approach, tactics driving consumer engagement and more.

Insight Report | August 17, 2022 Premium

Livestreaming Latest, August 2022: China Targets Livestreaming Growth; Brands Enable Consumers To See Behind the Scenes

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—namely, upgrades by social media platforms to live shopping features, government support for live commerce development in China, as well as opportunities for brands to share a behind-the-scenes look at their operations. We offer examples of recent livestreaming events from retail companies globally.

Infographic | July 21, 2022

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China vs. US—Livestreaming E-Commerce Adoption: Infographic

Our survey-based analysis explores the current state of the livestreaming markets in China and the US, covering the use of livestream shopping, popular platforms, categories and formats, consumer spending behaviors and more. We present selected key findings in this free infographic.

Deep Dive | July 21, 2022 Premium

China Livestreaming E-Commerce Survey 2022: Value and Brand Trust Are Key in Live-Video Shopping

We present insights into the current state of the livestreaming market in China, based on findings from a proprietary consumer survey. We explore the use of livestream shopping, popular platforms, categories and formats, consumer spending behaviors and more.

Deep Dive | July 20, 2022 Premium

10 Trends in Global Beauty

Consumer expectations around beauty products and brands continue to evolve, and the sector must keep pace to capitalize on new opportunities. We present 10 trends that are impacting the global beauty market and identify strategies for beauty brands and retailers to best capitalize on momentum in each area.

Insight Report | July 20, 2022 Free Report

Living Up to the Hype: How Digital Media Platforms Can Close the Loop Between Content, Culture and Commerce

Hypebeast, an online lifestyle destination for contemporary fashion and streetwear, is positioning itself to play a major role in defining the culture of the Web 3.0 generation. We explore the company’s new media business model in this free Custom Report, sponsored by Hypebeast.

Event Coverage | July 19, 2022 Premium

The Lead Innovation Summit: The Retail World of Tomorrow—Adaptive Retail, DTC, Livestreaming, NFTs and More

On July 12 and 13, 2022, The Lead brought together retailers for its Innovation Summit in New York. Coresight Research moderated a panel on livestreaming, interviewed Christina Rapsomanikis of Coty and gleaned key insights from many other presentations.

Deep Dive | July 19, 2022 Premium

Influencer Marketing in Luxury: Video-First and Virtual

We discuss how luxury brands can use influencers to drive sales, what younger consumer audiences seek and the future of luxury influencer marketing.

Deep Dive | July 15, 2022 Premium

10 Trends in the US CPG Market

In this report, we look at 10 trends impacting the US consumer packaged goods (CPG) market and discuss how companies targeting the market can capitalize on the changes we expect to see in 2022 and beyond.