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Holiday 2019: Hottest Toys

Continuing our Holiday 2019 series, we outline key trends that we think are going to influence toy gifting in the US this shopping season. We also consider the competitive strategies of major players in the toys and games sector, including Amazon and Walmart.

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Ulta Beauty vs. Sephora: Assessing Loyalty Reward Programs and the Buying Behaviors of Beauty Shoppers

We discuss the success of two dominant US retail chains, Ulta Beauty and Sephora, with a focus on the nature and impact of each retailer’s loyalty program as well as their employment of artificial intelligence and data analytics to drive customer engagement. We also compare the shopping behaviors of Ulta’s and Sephora’s customers using survey data.

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