Amazon Opens Pop-Up Store on Chinese E-Commerce Platform Pinduoduo

Executive Summary

On November 25, 2019, Amazon opened a pop-up store on Pinduoduo, which it will operate until the end of December, according to the company.

• Amazon’s pop-up storefront features 1,000 overseas products for Black Friday promotions, and consumers can browse the deals on the Pinduoduo app.
• Amazon closed its China domestic marketplace earlier this year, but the company continues to operate its cross-border e-commerce and cloud business. Amazon recently launched its cross-border e-commerce mini program on WeChat.
•  The partnership gives Amazon access to Pinduoduo’s user base in lower tier markets and helps the Pinduoduo to expand its premium product offerings.