Insight Report 15 minutes PremiumDiscount Decades—Introduction: Charting the Expansion of US Value Retailing Anand Kumar, Associate Director of Retail Research November 1, 2023 What's InsideIn this introduction to our new, forward-looking Discount Decades series, we examine the past and promising future of discount retailing, outlining the US discounter landscape and key factors supporting the future growth of these retailers. We also discuss our proprietary survey data, which suggest positive prospects for US value retailing. Data in this research report include: Proprietary survey data on which retailers US consumers purchase food and noonfood products from US income classes, as defined by share of population and aggregate household income: 1971 and 2021 Proportion of total Federal student loan portfolio outstanding, by borrower age: 1Q 2020 to 3Q 2023 Average annual US homeownership rates 1994–2023, by age Companies mentioned in this report include: Ahold Delhaize, Albertsons, Aldi, Amazon, Costco, Dollar General, Dollar Tree/Family Dollar, Kroger, Publix, Sam’s Club, Target, Trader Joe’s, Walmart, Whole Foods Market This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Three Things You Need To Know: Metaverse Pioneers—Fashion—The Web 3.0 Strategies of Adidas and NIKEMarket Outlook: Department Stores in China—Consumer Shift Toward E-Commerce Squeezes SalesWeinswig’s Weekly: Amazon Moves About $10 Billion Worth of Goods This Prime DayHead-to-Head in Global Household Care: The Clorox Company vs. Reckitt Benckiser