Deep Dive 24 minutes PremiumHoliday 2019: Hottest Toys Coresight Research November 26, 2019 What's InsideThis report continues our Holiday 2019 series. Focusing on the toy industry in the US, we outline the latest gifting trends and discuss the key initiatives that retailers are undertaking in order to drive sales. We cover the following content: Store format preference of shoppers Types of toys that are trending this year, driven by the popularity of licensed entertainment characters and kid influencers, for example Competitive strategies being employed by major industry players The growth rate of the toys and games market in the US The appendix includes this year’s top-toy lists from Amazon, Kmart, Kohl’s, JCPenney, Target and Walmart. Click here to read Coresight’s coverage on US holiday retail and gain key retail insights for 2019 and prior years. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Social Commerce in Focus—Beauty Leads the Way: US Consumer Survey InsightsInnovator Profile: Veesual Enhances the Online Apparel Shopping Journey with Image GenerationKeeping the Lights on—Self-Reported Financial Resilience: US Consumer Survey InsightsUS Back to School 2023: Channels and Retailers—Who Is Set To Capture Share?