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Holiday 2019: Hottest Toys

What's Inside

This report continues our Holiday 2019 series. Focusing on the toy industry in the US, we outline the latest gifting trends and discuss the key initiatives that retailers are undertaking in order to drive sales.

We cover the following content:

  • Store format preference of shoppers
  • Types of toys that are trending this year, driven by the popularity of licensed entertainment characters and kid influencers, for example
  • Competitive strategies being employed by major industry players
  • The growth rate of the toys and games market in the US

The appendix includes this year’s top-toy lists from Amazon, Kmart, Kohl’s, JCPenney, Target and Walmart.

Click here to read Coresight’s coverage on US holiday retail and gain key retail insights for 2019 and prior years.

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