Insight Report | November 2, 2020 Register for Free Access Brand Journeys to Singles’ Day 2020: #5—Lab to Beauty To Capitalize on the Growing “Natural Beauty” Trend in ChinaHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile beauty brand Lab to Beauty, which specializes in CBD skin care. We discuss the growing popularity of the “natural beauty” concept in China and how Lab to Beauty will utilize key opinion leaders and livestreaming to engage with consumers ahead of, and during, Singles’ Day. Read More
Insight Report | October 28, 2020 Register for Free Access Brand Journeys to Singles’ Day 2020: #2—C.O. Bigelow Employs Heritage Marketing Strategy in ChinaHosted on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small- and medium-sized brands with insights into their Tmall Global strategy in the run up to the shopping event. For our second report in the series, we profile C.O. Bigelow and discuss the brand’s heritage marketing strategy in its Tmall Global journey. Read More
Insight Report | August 12, 2020 Premium Insights from China: How Brands and Retailers Can Tap Into the Growing Wellness MarketWith increased interest in beauty and health, Chinese consumers are fueling a boom in the wellness retail market. We explore three key trends that present opportunities for brand and retailers in this market—namely edible beauty, fitness and mental health. Read More
Insight Report | October 8, 2019 Premium Key Festivals and Holidays for Promotional Campaigns in China in 2020: CalendarChina sees a number of festivals and holidays that retailers and brands can tap with marketing and promotional campaigns Read More
Insight Report | August 9, 2019 Free Report Six Top Chinese Shopping Festivals You Cannot MissThe top shopping festivals in China represent huge opportunities for brands and retailers to raise brand awareness and drive sales. Brands and retailers must be ready to take advantage of the shopping festivals China to tap into their full potential. Read More
Insight Report | June 11, 2019 Premium Five Months to Singles’ Day: A Timeline to Prepare for Double 11In our monthly reports counting down to Singles’ Day, we help retailers prepare for the event. In this report, we offer a five-step guide for preparing for Single’s Day. Read More
Deep Dive | April 22, 2019 Premium Success in China E-Commerce: Your Tmall 101Alibaba’s Tmall accounted for 60% of gross merchandise volume (GMV) in the online retail business-to-consumer (B2C) market in China in the third quarter of 2018, according to China Internet Watch and Analysis. Read More
Deep Dive | March 5, 2019 Premium A Guide to Entering China for Foreign Brands and Retailers, Part 3: Breaking into the China Market — Optimizing Marketing and Promotional Strategies for Singles’ DayIn this is the third report in our series A Guide to Entering China for Foreign Brands and Retailers, we focus on how foreign brands can use Singles’ Day as a springboard to enter China, leveraging our proprietary data on brands’ sales performance on Singles’ Day 2018 on Tmall. Read More
Insight Report | November 14, 2018 Premium A Guide to Entering China for Foreign Brands and Retailers, Part 2: Chinese E-Commerce Calendar for 2019 – International Brands that Understand and Respect Chinese Culture Are Poised to WinChina celebrates many holidays and shopping festivals that foreign brands and retailers should pay attention to, ranging from traditional cultural celebrations to holidays adopted from Western culture to special events recently created by retailers and e-commerce platforms. Read More
Insight Report | November 14, 2018 Premium Key Festivals and Holidays for Promotional Campaigns in China in 2019China’s retail industry is booming and in addition to Single’s Day, there are many opportunities for international brands and retailers to tap into the world’s largest e-commerce market. Use our 2019 calendar to adapt your sales strategies for the China market. Read More
Deep Dive | September 24, 2018 Premium A Guide to Entering China for Foreign Brands and Retailers, Part 1: Using the “Bonded + Retail Store” Model to Establish a Physical Presence in the Chinese MarketThis is the first report in our series A Guide to Entering China for Foreign Brands and Retailers. Here, we focus on a new way for foreign companies to enter China, the “Bonded + Retail Store” model. Read More
Deep Dive | June 20, 2018 Premium Chinese Demand for Cross-Border E-Commerce Booms but Looming Tax Reforms are a Cloud on the HorizonChinese shoppers’ appetite for imported products continues to grow apace. We review the current state of the cross-border e-commerce market, note the factors supporting demand and look at forthcoming tax changes that will impact cross-border sales. Read More
Insight Report | August 12, 2016 Premium INNOVATIVE MARKETING IN CHINA: DIOR LAUNCHES HANDBAG ON WECHATDior (EPA: CDI) opened an online boutique shop on WeChat and rolled out a new, limited-edition Lady Dior small handbag on the platform on August 1. Read More
Event Presentation | August 26, 2015 Premium Doing Business in China$1.63 billion in sales are made in the first 38 minutes • 42.6% of sales are made via mobile devices • The first domestic order is delivered in 15 minutes • The first cross-border order is delivered in 2 hours • In 2014, Alibaba offered an 11.11 shopping festival to global shoppers Read More
