Insight Report 11 minutes PremiumHoliday 2023: Festive Frenzy of Social Commerce—Seven Social Media Strategies To Drive Engagement Sunny Zheng, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research November 30, 2023 What's InsideAmid the 2023 holiday season, brands and retailers are strategically leveraging the power of social media to captivate audiences and drive engagement. We dive into trending retail-related posts, offering a curated glimpse into the creative strategies employed by these posts and providing a roadmap for brands and retailers seeking to make a lasting impact during this year’s holiday season. Companies mentioned in this report include: Best Buy, Deckers Outdoor, Fashion Nova, Kohl’s, Meta, Target, Walmart Other relevant research: Holiday 2023: US Retail Outlook Summary Update Holiday 2023: Black Friday Insights from Store Visits in the US and the UK US Social Commerce Survey 2023: Video-Centric Platforms and Influencers Offer Opportunities for Brands All Coresight Research coverage of US holiday retail The Coresight Research US Holiday Retail 2023 Databank tracks key retail metrics for the holiday season. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week, Week 46: US Retail and E-Commerce FocusInnovator Matrix: Last-Mile DeliveryChinese New Year 2023 Review: Early Signs of Consumption Recovery AppearUS CPG Sales Tracker: Food and Beverages Category Drives Online Growth Slowdown
