Insight Report 10 minutes PremiumCountdown to China’s Singles’ Day 2023: Three Months To Go—Livestreaming Trends That Brands Must Know Echo Gong, Senior Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research August 11, 2023 What's InsideSingles’ Day, the largest online shopping festival in the world, is just three months away! As live video has become an increasingly popular shopping channel among Chinese consumers, we look at the latest trends in livestreaming e-commerce to inform brands’ and retailers’ Singles’ Day 2023 preparations. Data in this report include: Coresight Research estimates on the size of the livestreaming e-commerce market in China, 2023E–2027E Companies mentioned in this report include: Alibaba (Taobao/Tmall), Apple, Douyin, Little Red Book, Meituan, WeChat Other relevant research: Countdown to China’s Singles’ Day 2023: Six Months To Go—What Brands and Retailers Should Know in Advance of the Shopping Festival All Coresight Research coverage of Singles’ Day in 2023 and prior years Retail 2023: 10 Trends in China E-Commerce All Coresight Research coverage of China retail and livestreaming e-commerce Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Retail Around the World: Singles’ Day 2024—Coresight Research ObservationsHoliday 2023: Festive Frenzy of Social Commerce—Seven Social Media Strategies To Drive EngagementWeinswig’s Weekly: Five Foundations for the 2023 Festive SeasonHoliday 2024—Apparel Demand Strengthens as the Holiday Peak Draws Closer: US Consumer Survey Insights
