Reasons to Read

• We published an update to this report in June 2025, which you can access here: Retail-Tech Landscape: Retail Media 

Retail media is a key advertising channel, providing retailers with a new revenue stream and marketers with a valuable opportunity to reach consumers.

We highlight key industry trends in retail media and present selected companies globally whose technology solutions are helping retailers to build and optimize their retail media capabilities.

Categories covered in this landscape are:

• Digital marketing platforms
• In-store advertising
• Marketing personalization platforms
• Retail analytics
• Experiential technologies
• Retail media accelerators

Companies mentioned in this report include: AdAdapted, Aki Technologies, Banyan, Firework, Obsess, Octane AI, Pathr.ai, Placer.ai, RetargetLinks, Swiftly

Our landscape infographic summarizes the companies outlined in this report.

Other relevant research:

• A Guide to Multiplying Retail Media Dollars
• The Evolution of Retail Media: Five Trends To Watch
• More Coresight Research reports on retail media
• All our Retail-Tech Landscapes spotlighting innovators that are disrupting the retail industry