Insight ReportLivestreaming Latest, December 2022: Live Shopping Takes Black Friday by Storm Coresight Research December 14, 2022 Reasons to ReadWe present recent market developments, reported performance of livestreaming by retail companies and three trends we have seen in the livestreaming space recently—including livestreaming during Black Friday. We also highlight other notable livestreaming events held by brands, retailers and livestreaming platforms in the past month. This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Companies mentioned in this report include brands, retailers, social media platforms and technology providers: Bambuser, Bloomingdale’s Outlet, Coach, Firework, Macy’s, Newegg, NTWRK, Pinterest, Ralph Lauren, TikTok, Twitch, Verb Technology Company, YouTube and more Other relevant research: More on Black Friday The previous report in the series—Livestreaming Latest, November 2022: Capturing Singles’ Day and Holiday Shoppers and Expanding into Real Estate All Coresight Research coverage of livestreaming e-commerce Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Sentiment by Age—Younger Consumers Are More Optimistic but Older Consumers’ Sentiment Improves: US Consumer Survey InsightsRecent Conference Insights, from World Retail Congress to ICSC Las Vegas: Coresight Research Premium Subscriber Call, June 2025Beauty Shopping in Focus; Economic Sentiment Turns Negative: US Consumer Survey InsightsAnalyst Corner: Europe Maintains Its Leadership in Retail-as-a-Service, by John Mercer
