Singles’ Day 2022: Platforms Discard Traditional GMV Metrics and Focus on Immersive and Sustainable Shopping

What's Inside

In our Singles’ Day 2022 wrap up, we provide an overview of the festival’s main events, including analysis of the initiatives and performances of major e-commerce players during the most challenging Singles’ Day to date.

Data in this report are:

• Alibaba and JD.com Singles’ Day gross merchandise value (GMV) from 2018 to 2022 (estimated)

Companies mentioned in this report include: Alibaba, Celine, Douyin, JD.com and Kuaishou

Other relevant research:

• Alibaba Singles’ Day 2022 Initiatives: Focusing on New Technologies and Loyalty Programs for Long-Term Growth
• One Week to Singles’ Day 2022: Platforms Prepare for 11.11 Shopping Festival Amid Economic Uncertainty
• One Month to Singles’ Day: Platforms Release Their Festival Plans for 11.11

Click here to read all Coresight Research Singles’ Day coverage from this year and years prior