Insight ReportSingles’ Day 2022: Platforms Discard Traditional GMV Metrics and Focus on Immersive and Sustainable Shopping Coresight Research November 16, 2022 Reasons to ReadIn our Singles’ Day 2022 wrap up, we provide an overview of the festival’s main events, including analysis of the initiatives and performances of major e-commerce players during the most challenging Singles’ Day to date. Data in this report are: Alibaba and JD.com Singles’ Day gross merchandise value (GMV) from 2018 to 2022 (estimated) Companies mentioned in this report include: Alibaba, Celine, Douyin, JD.com and Kuaishou Other relevant research: Alibaba Singles’ Day 2022 Initiatives: Focusing on New Technologies and Loyalty Programs for Long-Term Growth One Week to Singles’ Day 2022: Platforms Prepare for 11.11 Shopping Festival Amid Economic Uncertainty One Month to Singles’ Day: Platforms Release Their Festival Plans for 11.11 Click here to read all Coresight Research Singles’ Day coverage from this year and years prior Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: NRF 2025: Retail’s Big Show: Day Three—AI Takes Center Stage on the Final Day of NRFAnalyst Corner: Singles’ Day 2025 Trends See AI Move Center Stage, with John MercerMapping the US’s Reciprocal Import Tariffs: Which Nations Are Affected?Weekly UK Store Openings and Closures Tracker 2025, Week 33: River Island Confirms Store Closures; Claire’s UK Files for Administration
