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Sector Overview: US Home and Home Improvement Retailers — Mixed Signals in a Time of Bounty

Annual growth in national spending on home improvement and repair is expected to decelerate in 2019, due to rising mortgage interest rates and flat home sales activity, according to the Joint Center for Housing Studies of Harvard University. Despite this deceleration, other indicators such as home prices, permit activity, and retail sales of building materials are expected to continue to strengthen and drive continued increases in spending in 2019.

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The Pokémon Go Invasion Is Unstoppable

With a peak of 26 million active players, Pokémon Go is the most successful mobile game ever in the US, surpassing even Candy Crush Saga at its peak of popularity. Retailers are seeing the additional foot traffic the game has generated as a mixed blessing, as not all players are buying in stores.

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