Deep Dive 36 minutes Premium

Global Chinese Shoppers – The $200 Billion Opportunity

Executive Summary

  • Chinese tourists are now the biggest global spenders and the momentum will continue, reflecting the expanding Chinese middle class and a growing base of passport holders.
  • The typical Chinese traveler spends around US$1,678 on retail purchases per overseas trip. The farther they travel, the more they shop.
  • Total overseas spending by Chinese tourists will jump 23% to US$229 billion in 2015, and by 2020, FBIC Global Retail & Technology projects US$422 billion.
  • The most popular overseas shopping categories are clothing, footwear and accessories (bought by 56% of travelers), fragrances and beauty products (52%) and electronics (32%).
  • Total outbound passenger journeys will double by 2020, to approximately 234 million annually.

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