Flash Report | November 11, 2019 Register for Free Access Singles’ Day 2019: What We Saw from AlibabaContinuing our coverage of Alibaba’s Singles’ Day 2019 in China, we provide early sales updates from Hangzhou on November 11, including record-breaking milestones and increasing channel diversity for brand promotions. Read More
Insight Report | November 11, 2019 Premium Insights from the Singles’ Day Pre-Sale Period: US Retailers’ Exposure to ChinaContinuing our coverage of Singles’ Day 2019 in China, we assess the performance of selected brands in the pre-sale period of the shopping holiday. In the lead-up to November 11, it seems that the exposure of US retailers and other international brands to the Chinese market may have been impacted by trade tensions and the success of targeted marketing strategies employed by indigenous brands. Read More
