Insight Report | October 28, 2020 Premium Singles’ Day 2020 Preview: What’s New for the World’s Largest Shopping Festival?This year, Singles’ Day has become more important than ever for brands and retailers to drive sales and mitigate the negative impacts of the Covid-19 pandemic. We provide our 11 predictions for Singles’ Day, explore what’s new from Alibaba for this year’s event and take a look at how different platforms are approaching 11.11—including JD.com, Pinduoduo and Suning.com. Read More
Insight Report | October 8, 2020 Free Report 10 Things To Know About the Perfect 10 Shopping Festival: Coresight Research Launches the Global 10.10 Shopping FestivalCoresight Research is kicking off the 2020 shopping holiday season with the inaugural 10.10 Shopping Festival, in collaboration with shopping rewards app Shopkick, online fashion marketplace Fashwire and an exciting array of charities, supporting partners, retailers and brands. We highlight the 10 things you need to know, including which retailers will participate in 10.10 and what proportion of consumers expect to shop the event. Read More
Insight Report | September 10, 2020 Premium Two Months to Singles’ Day: Five Marketing Tools To Drive Store Traffic for Alibaba’s Newly Extended Double 11 EventWith two months to go until Singles’ Day 2020, we explore how brands and retailers can use Alibaba’s marketing tools to increase brand or product exposure and drive traffic to their Tmall and Taobao stores. Read More
Insight Report | November 21, 2019 Premium Singles’ Day 2019: Analyzing New Entrants, from Allbirds to EverlaneContinuing our coverage of Singles’ Day 2019 in China, we discuss the new entrants to Alibaba’s e-commerce platforms, which participated in the shopping holiday for the first time this year. Looking to penetrate the China market, these brands—across multiple sectors including beauty, parent-and-baby and personal care—employed different strategies to promote their products and engage with consumers. Read More
Flash Report | November 11, 2019 Register for Free Access Singles’ Day 2019: What We Saw from AlibabaContinuing our coverage of Alibaba’s Singles’ Day 2019 in China, we provide early sales updates from Hangzhou on November 11, including record-breaking milestones and increasing channel diversity for brand promotions. Read More
Insight Report | November 11, 2019 Premium Insights from the Singles’ Day Pre-Sale Period: US Retailers’ Exposure to ChinaContinuing our coverage of Singles’ Day 2019 in China, we assess the performance of selected brands in the pre-sale period of the shopping holiday. In the lead-up to November 11, it seems that the exposure of US retailers and other international brands to the Chinese market may have been impacted by trade tensions and the success of targeted marketing strategies employed by indigenous brands. Read More
