Deep Dive | November 26, 2020 Premium Singles’ Day 2020 Ebook: Analyzing Product, Marketing and Channel StrategiesIn Coresight Research’s Singles’ Day 2020 Ebook, we offer a thematic discussion of the key strategies employed by brand and retailers around the world to drive sales during the shopping extravaganza in November 2020. We analyze four key topics: new products, marketing campaigns, new entrants and New Retail strategies. Read More
Insight Report | November 20, 2020 Premium Singles’ Day 2020: Analyzing New Retail StrategiesStarted as an online-only shopping festival, Singles’ Day has been shifting toward an omnichannel presence, leveraging Alibaba’s concept of “New Retail” to extend the event to offline retail. We discuss three key New Retail strategies that brands and Alibaba’s Tmall platform launched for this year’s Double 11: offline experiential events, such as pop-up shops; 3D virtual showrooms; and online coupons. Read More
Event Coverage | November 18, 2020 Register for Free Access Singles’ Day 2020: Highlights from Alibaba’s Observing China ForumContinuing our coverage of Singles’ Day 2020 in China, we present highlights from Alibaba’s Observing China Forum, which focused on changing consumer demand and the acceleration of digitalization against the backdrop of the Covid-19 pandemic. Read More
Insight Report | November 17, 2020 Premium Singles’ Day 2020: Analyzing New ProductsSingles’ Day presents an opportunity for new product launches, to help brands drive consumer excitement and boost sales. We discuss some of the new product strategies that brands employed on Alibaba’s Tmall during this year’s 11.11 shopping festival, and present learnings that can be applied to the China market and shopping festivals in particular, as well as to year-round sales strategies. Read More
Insight Report | November 13, 2020 Premium Singles’ Day 2020: Making an Impact Around the WorldCoresight Research visited physical stores and e-commerce websites to gauge the adoption of Singles’ Day by retailers globally and to gather examples of 11.11 deals—including in Europe, India, Southeast Asia and the US. Read More
Flash Report | November 5, 2020 Register for Free Access Singles’ Day 2020: Early Observations of Alibaba’s Double 11In China, Alibaba’s 11.11 Global Shopping Festival 2020 held its first sale period at 12:00 a.m. on November 1–3, following a pre-sale on October 21–31. In this free report, we present some early sales results from the first round of this year’s Singles’ Day event and discuss our observations so far, covering livestreaming and order fulfillment. Read More
