Showing 8 posts

Holiday 2019: Retailers Harness the Power of Social Media

Continuing our Holiday 2019 series, we outline the popularity of social media channels among holiday shoppers for gift inspiration and promotion tracking. We discuss the engagement of selected retailers—including Amazon, Target and Walmart—and outline their holiday campaigns heading into the holiday season.

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Holiday 2019: US Black Friday Insights

On November 29, the Coresight Research team undertook its fifth annual tour of stores for Black Friday. We visited 65 stores of 32 different retailers in the US. In this report, we analyze each store according our proprietary BEST framework for physical retail.

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Holiday 2019: UK Black Friday Insights

On November 29, Coresight Research’s UK team undertook its fifth annual tour of stores in central London for Black Friday. In this report, we pick out likely outperformers, one apparent underperformer and other stores of note. We also provide a table comparing promotions this year to those of 2018.

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Holiday 2019: Hottest Toys

Continuing our Holiday 2019 series, we outline key trends that we think are going to influence toy gifting in the US this shopping season. We also consider the competitive strategies of major players in the toys and games sector, including Amazon and Walmart.

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