Reasons to Read

The US beauty sector is expected to see strong sales this holiday season, with consumers indicating that beauty and personal care items will be popular as gifts. Brands and retailers have therefore been making efforts to capitalize on this opportunity.

We discuss the following key trends in how multiple major players—such as Macy’s, Sephora and Ulta Beauty—are engaging with potential customers:

• The launch of advent calendars
• The release of new, festive-themed products
• The curation of holiday-exclusive collections
• Collaboration between online and offline retailers