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The Inaugural 10.10 Shopping Festival: From Concept to Creation—and the Five Factors That Drove Its Success

Coresight Research launched the 10.10 Shopping Festival exactly one month ago, to bring fun and excitement back to the retail industry and to help retailers and shoppers address the disruption caused by Covid-19. We provide insights into the creation and launch of the inaugural 10.10 Shopping Festival, which took place on October 9–12, and the five key factors that drove its success.

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10 Takeaways from the 10.10 Shopping Festival, a New, Global, Charitable Shopping Event

Coresight Research kicked off the holiday shopping season with its global 10.10 Shopping Festival, which engaged consumers, drove brand awareness and sparked a revitalization of retail. The new event was held on October 9–12 in collaboration with Shopkick, Fashwire and an exciting array of charities and supporting partners, retailers and brands. We present 10 key takeaways from the 10.10 Shopping Festival, exploring its success, its central theme of charitable giveback, and the pull-forward of holiday spending.

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Coresight Research, Shopkick and Fashwire Introduce the New 10.10 Shopping Festival

Together with Shopkick and Fashwire, Coresight Research is excited to announce the inaugural 10.10 Shopping Festival, a US-based event that will take place on October 9–11, 2020. We detail the rationale behind launching the event, the participation of the partner companies and the opportunities that this new shopping festival offers to brands, retailers and consumers. With both an online and offline presence, 10.10 will provide a gamified shopping experience and pull forward holiday shopping this year.

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