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Brand Journeys to Singles’ Day 2020: #2—C.O. Bigelow Employs Heritage Marketing Strategy in China

Hosted on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small- and medium-sized brands with insights into their Tmall Global strategy in the run up to the shopping event. For our second report in the series, we profile C.O. Bigelow and discuss the brand’s heritage marketing strategy in its Tmall Global journey.

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Bridging the Retail Merchandising Execution Gap

We explore the execution of merchandising in retail, including challenges, best practices and the impact of effective execution on retailers’ total revenues. We leverage findings from an August 2020 Coresight Research survey of global retailers involved in decision-making around retail merchandising.

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Women in Retail Leadership Days: Previewing the “Shark Tank”-Style Virtual Startup Pitch Session

Deborah Weinswig, CEO and Founder of Coresight Research, will emcee the Women in Retail Leadership Days startup pitch session on October 22, 2020. We preview the event, outlining the judging criteria and profiling the three women-led retail-tech startups that will present their solutions—namely, ThirdChannel, Perksy and Savitude.

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US Apparel Retail: Post-Crisis Outlook—Fall 2020 Update

We explore the continued impacts of the Covid-19 crisis on the US apparel retail sector and present an outlook for the remainder of 2020 and into 2021. In addition to commentary from US apparel brands and retailers, we discuss the adoption of new selling models, expansion in the digital channel and technological innovation, among other key trends. We summarize our key estimates in an infographic.

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10 Post-Crisis Retail Trends and Actions: Insights from the Dallas-Fort Worth Retailers Association September Meeting

Deborah Weinswig, CEO and Founder of Coresight Research, presented at the Dallas-Fort Worth Retailers Association September Meeting, providing insights into the trends shaping the future of retail. We summarize key takeaways from the presentation, including five post-crisis trends in retail and five actions that retailers can take to drive market share in the new environment, as well expectations for this holiday season.

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Retail-Tech Landscape: India

We continue our Retail-Tech Landscape report series, which spotlights innovative technology companies that are disrupting the retail industry. This landscape focuses selected companies in India whose technology solutions can help brands and retailers capitalize on the huge growth potential in the country’s retail market. Our landscape infographic summarizes these companies.

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Coresight Research, Shopkick and Fashwire Introduce the New 10.10 Shopping Festival

Together with Shopkick and Fashwire, Coresight Research is excited to announce the inaugural 10.10 Shopping Festival, a US-based event that will take place on October 9–11, 2020. We detail the rationale behind launching the event, the participation of the partner companies and the opportunities that this new shopping festival offers to brands, retailers and consumers. With both an online and offline presence, 10.10 will provide a gamified shopping experience and pull forward holiday shopping this year.

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