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Deep Dive 16 minutes

Innovator Intelligence: How Retailers Can Overcome the Data Deficit To Win in the Digital Era

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Coresight Research

What's Inside

Many retailers live in an isolated data bubble, in which they do not always take advantage of customer data. If brick-and-mortar retailers had a higher level of understanding of their customers and what they are buying in stores, they could better compete with data-armed e-commerce retailers, while also enhancing the customer experience, building loyalty and offering new payment products and personalized offers.

In this report, we discuss the evolution of retail data capture, the challenges that a data deficit presents to retailers and the importance of having a data strategy in the digital era, including the following:

  • The components of a winning retail data strategy
  • The power of 360-degree data in improving the online experience and enhancing core sales activities

We also explore an innovative platform offered by technology company Banyan, which helps retailers to better understand their customers while eliminating paper receipts.

This free report is sponsored by Banyan. Non-subscribers can access the report by completing the form on this page.

This report forms part of our Innovator Intelligence series, which focuses on emerging technologies that are disrupting traditional retail and fueling innovation across the retail value chain.

 

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