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Chinese New Year Preview: Year of the Pig Celebrations to be Worth ¥1 Trillion to Retail as Digital Gifting and Traveling Continue to Go Big

Retail and food-service sales during Chinese New Year grew steadily from 2011 to 2018. During the 2018 Chinese New Year Golden Week (February 15-21), retail sales reached ¥926 billion (about $146 billion), 10.2 % higher than the same period in 2017 —and more than double what it was in 2011, according to Ministry of Commerce statistics.

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A Guide to Entering China for Foreign Brands and Retailers, Part 2: Chinese E-Commerce Calendar for 2019 – International Brands that Understand and Respect Chinese Culture Are Poised to Win

China celebrates many holidays and shopping festivals that foreign brands and retailers should pay attention to, ranging from traditional cultural celebrations to holidays adopted from Western culture to special events recently created by retailers and e-commerce platforms.

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