Deep Dive 20 minutes Premium2017 Spring Festival Preview Part 2: Chinese Expected to Spend Big on Outbound Travel and Entertainment Coresight Research January 27, 2017 Executive Summary In Part 2 of our 2017 Spring Festival Report, we focus on two main themes: 1) the continued rise in Chinese outbound travel; and 2) the growing preference for spending on experiences and entertainment. We expect the number of overseas trips taken by Chinese to increase 9% year over year to reach 6.3 million during this year’s Spring Festival. In our view, the sustained increase in outbound tourism is driven by currency fluctuations, the relaxation of visa policies and the expanding network of airlines’ international direct flights from China. Within China, we have a positive view on the performance of payment providers and the movie industry during this year’s Spring Festival. For outbound travel, we are positive on Australia, Thailand, the UK and Japan, due to increasing flights, currency, and/or relaxed visa policies. We remain negative on Taiwan and Hong Kong, as Chinese tourists increasingly prefer destinations that offer unique experiences. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Retail Industry Analysis: What Can Retailers Learn from Shein and Temu?Weekly US and UK Store Openings and Closures Tracker 2024, Week 24: US Store Openings Surpass 4,000Market Outlook: US Foodservice—Value Initiatives Take Center Stage Amid Waning Consumer TrafficWeekly US and UK Store Openings and Closures Tracker 2024, Week 45: American Freight To Close All Stores