Showing 1,297 posts

China Retail Insights: The Rise of Virtual Influencers as an Innovative Marketing Tool

Virtual influencers are a growing phenomenon in China. We explore the evolution of the concept, the different types of virtual influencers, and how brands and retailers can use these digital characters to increase engagement with young consumers in China—including through livestreaming. We present notable examples in the market and consider the benefits and drawbacks of virtual influencers.

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Innovator Trends That Are Reshaping the Retail Industry

The global Covid-19 pandemic has changed the way consumers shop and accelerated the adoption of various advanced technologies. We outline our expectations for the top innovator trends that are impacting the retail industry, covering contact-light shopping, personalized experiences, livestream e-commerce, last-mile delivery, micro-fulfillment centers and more.

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The Age of Precision Category Management: Hyper-Localized Assortment Optimization Using Advanced Technologies

In order to meet customer demand and expectations, it is essential for CPG companies and retailers to carry the right product assortment. In this report, sponsored by HIVERY, we discuss how CPG companies and retailers can achieve the goal of customer-centricity through the hyper-localization of assortment. We consider challenges in using data and assortment planning, as well as the skills required to succeed in retail category management.

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Sustainability Insights: The Hidden Costs of Retail Returns

Retail returns are looming large in the executive suite at many retailers due to the rapid growth of e-commerce. In this free report, sponsored by Newmine, we discuss the costs—financial and environmental—of retail returns. Using Coresight Research’s EnCORE framework for sustainability in retail, we explore how retailers can minimize returns and thus address their impact on the environment while improving profits.

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Retail-Tech Landscape: Frictionless Payment

Payment methods that reduce friction at the point of sale improve the customer experience—and digital technologies are becoming integral to frictionless checkout. This Retail-Tech Landscape comprises selected startups globally that can help retailers improve how they receive payments and thus enhance the overall customer experience.

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Coresight Research x CEW: How Is Technology Transforming the Beauty Industry?

Today’s beauty consumers are looking for a high level of online interaction with brands and retailers, particularly with the Covid-19 pandemic having given rise to concerns around hygiene. Together with CEW, we discuss how beauty brands are embracing new technologies such as AI, AR and VR to engage with consumers online and offer them a more personalized beauty shopping experience. In this free report, we explore how technology is transforming the beauty industry and highlight the implications of its adoption for brands and retailers.

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RetailTech: What Do Data and AI Mean for Retail?

This report discusses the challenges that many retailers face in leveraging data effectively, as well as the as well as the strengths of artificial intelligence (AI) for retail data analysis. We use Coresight Research’s proprietary CORE framework to categorize and explain the benefits of AI for retailers.

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How Category Management Has Changed Forever

We explore the future of retail category management with a focus on grocery, mass merchandisers and drug retail. We discuss the key skills necessary for success and consider current challenges and the impact of the Covid-19 pandemic on collaboration. We leverage findings from a December 2020 Coresight Research survey of global retailers and suppliers of grocery products/consumer packaged goods.

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Coresight Research x Placer.ai: US Retail 2021—A Data-Driven Exploration of Retail Traffic Trends and the Future of Malls

Coresight Research and location analytics provider Placer.ai hosted a webinar to delve into some of the key shifts impacting the retail industry in the US. In this free report, we present data-driven insights from the event, covering foot traffic trends at selected brands, the future of malls and consumer migration from cities to suburbs.

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