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Retail Loyalty Programs: A Global View

Many retailers offer loyalty programs to attract new customers and satisfy loyal ones. With rewards ranging from coupon offers to regular savings to exclusive, personalized experiences, loyalty programs provide perks and value to members.

Connected Cars: A Mobile Device Cruising

Automobiles are logically the next devices to be connected to the Internet, since we spend so much time in them and want connectivity everywhere. They will function as nodes in the Internet of Things (IoT), which is forecasted to encompass 50 billion devices by 2020.

The Potential And Pitfalls Of Consumer Data-Mining

As the era of Internet of Things progresses, gaining a 360-degree profile of consumers will become even easier. In the fast-moving world of retail, companies may have to constantly review their strategies for gathering information on consumers in order to stay ahead of competition. But they will also need to navigate ethical grey areas.

Gamification in Retail

Gamification is the use of elements from computer and video games in real-world or other activities, particularly elements that people find to be fun or addictive.