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Six Ways Brands and Retailers Can Leverage Esports

Competitive video gaming—known as esports—has become a global mass phenomenon. In this report, we look at the growing popularity of esports and observe six opportunities the sector presents to brands and retailers to expand the scope of their marketing campaigns and engage with the growing community of esports gamers.

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Private Label To Drive Disruption in CPG

Private labels are a serious challenge for CPG brands, taking a considerable share of the market. Retailers have an advantage in capturing consumer insights to develop private label products. Compared to traditional brands, private labels carry lower cost for advertising, marketing and slotting fees.

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Can CBD Save the Mall?

Cannabidiol (CBD) has seen surging popularity in what is a new product category. Brands and companies are jumping on the opportunity by launching new products containing CBD, selling extracts, capsules and even raw plant. But can CBD save the mall?

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