Deep Dive 11 minutes PremiumPrivate Label To Drive Disruption in CPG Coresight Research October 8, 2019 Executive SummaryPrivate-label products are a major disruptor in the US consumer packaged goods (CPG) category. In this report, we outline the scale of private labels in US CPG, discuss why retailers are moving into private labels and how CPG brands can respond to the challenge. US private-label CPG sales growth accelerated from 2.2% in 2015 to 5.8% in 2018, according to IRI. Major retailers have rolled out private labels across a range of CPG product categories. Target and Kroger have recently launched new CPG brands. Retailers’ shopper data gives them an advantage in better understanding what consumers want, so they can launch private-label products to match. CPG brand owners are fighting back by adding direct-to-consumer channels and boosting R&D spend for product differentiation. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weinswig’s Weekly: Drones Are Really Beginning To Take OffChina Consumer Tracker: More Consumers Are Making Discretionary PurchasesConsumer Avoidance Falls: China Consumer TrackerMarket Outlook: UK Department Stores—Slimmed Down and Shaping Up