Deep Dive 11 minutes PremiumPrivate Label To Drive Disruption in CPG Coresight Research October 8, 2019 Executive SummaryPrivate-label products are a major disruptor in the US consumer packaged goods (CPG) category. In this report, we outline the scale of private labels in US CPG, discuss why retailers are moving into private labels and how CPG brands can respond to the challenge. US private-label CPG sales growth accelerated from 2.2% in 2015 to 5.8% in 2018, according to IRI. Major retailers have rolled out private labels across a range of CPG product categories. Target and Kroger have recently launched new CPG brands. Retailers’ shopper data gives them an advantage in better understanding what consumers want, so they can launch private-label products to match. CPG brand owners are fighting back by adding direct-to-consumer channels and boosting R&D spend for product differentiation. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Earnings Insights 2Q24, Week 3: Clorox, Floor & Decor and Under Armour Among the Many Companies Reporting Sales DeclinesVIP Awards 2023 Preview: Celebrating Community and Partnership in RetailHoliday 2023: US Retail Wrap-Up—Strong Performance in E-Commerce and Clothing Sectors Drives GrowthThree Data Points We’re Watching This Week