Deep Dive 21 minutes PremiumBuy Online, Return In Store: Assessing Strategies and Drivers of Adoption Coresight Research September 19, 2019 Executive SummaryIn this report, we explain the buy online, return in store (BORIS) model in detail and assess how some US retailers are using this service to enhance their omnichannel retailing. Retailers can add BORIS returns to store inventory — or ship to another store or distribution center (DC) at additional cost. When launching BORIS, most retailers integrate inventory systems and invest in technologies such as order management systems that align online and offline channels. Only 42.1% of US retailers currently offer BORIS, compared to the international average of 46.7%, according to OrderDynamics – but the rate is much higher at 70.5% among US omnichannel retailers, almost in-line with the international average of 72.6%. BORIS is gaining traction among US retailers as it supports faster returns and provides upselling opportunities. Most consumers choose the BORIS model (about 58%) to avoid shipping fees, according to a UPS study. When managing BORIS, retailers may face challenges tracking logistics and inventory, managing higher product return rates and handling additional costs. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Livestreams Yet To See a Singles’ Day Surge: China Consumer Survey InsightsRetail 2024: US E-Commerce Technology Trends—Generative AI, Retail Media and Other Revenue-Generating Opportunities To Transform the Online LandscapeAmazon Prime Day India 2023: Wrap-Up—Discounts Drive Prime Members To SplurgeCountdown to China’s Singles’ Day 2023: One Month To Go—Major Platforms’ Plans for the Shopping Festival