Seizing New Opportunities in Fashion: How US Retailers Are Growing Their Addressable Markets

What's Inside

With the US apparel and footwear specialty retail market expected to see an almost flat sales CAGR from 2022 to 2026, the time is right for retailers to grow their total addressable markets (TAMs). We analyze four strategies retailers can use to expand their TAM through the lens of five leading retailers: American Eagle Outfitters, Foot Locker, Gap Inc., Lululemon Athletica and Victoria’s Secret. Our report offers insight on the following:

• Shopper profiles by age and income for each of the five leading retailers
• Product category expansion
• Unlocking the power of new audiences
• Ramping up presence in untapped geographies
• Bolstering distribution channels

Read our Market Outlook on apparel specialty retail. Read all our coverage of apparel specialty retail here.