Insight Report 9 minutes Premium

RetailTech: Big Brother Is Watching… and Helping—Uncovering Insights on In-Store Shopper Behavior with Customer Tracking Tools

What's Inside

Retailers can use customer tracking tools, powered by AI (artificial intelligence), to gather data on shoppers inside the store. We discuss the available technologies and the benefits to retailers of generating insights on consumer behavior. We also present selected vendors of customer tracking solutions, from enterprise players to innovators in the space.

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