Insight ReportWho Is Buying Beauty Products on Amazon? Coresight Research March 1, 2017 Executive SummaryThis report takes a brief look at the results of a recent Coresight Research US consumer survey: Beauty and personal care products are the second-most-shopped category on Amazon. Only books register a greater number of shoppers in the US. Fully 48% of US women have bought beauty or personal care products on Amazon in the past 12 months. Prime members support sales of beauty on Amazon: fully 52.5% of Prime members have bought beauty or personal care products on Amazon in the past 12 months. Younger shoppers are most likely to buy beauty products on Amazon. This contrasts to age trends in apparel shopping, with 18–29 year olds less likely than those ages 30–60 to have bought apparel on Amazon. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2025, Week 10: US Store Openings Exceed 2,000Financial Sentiment Improves; Plus, Online Shopping in Focus: US Consumer Survey InsightsAgentic Commerce: What Retailers Need to Know for Holiday 2025 and to Succeed in 2026—Premium Subscriber Call, October 2025Analyst Corner: US Grocery Retail—Decoding the $1.6 Trillion Market, with Sujeet Naik
