Insight Report 4 minutes PremiumWho Is Buying Beauty Products on Amazon? Coresight Research March 1, 2017 Executive SummaryThis report takes a brief look at the results of a recent Coresight Research US consumer survey: Beauty and personal care products are the second-most-shopped category on Amazon. Only books register a greater number of shoppers in the US. Fully 48% of US women have bought beauty or personal care products on Amazon in the past 12 months. Prime members support sales of beauty on Amazon: fully 52.5% of Prime members have bought beauty or personal care products on Amazon in the past 12 months. Younger shoppers are most likely to buy beauty products on Amazon. This contrasts to age trends in apparel shopping, with 18–29 year olds less likely than those ages 30–60 to have bought apparel on Amazon. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: 10 Insights from The Lead Innovation Summit 2023: Winning in Retail Through Immersive Experiences and Genuine CareJuly 2023 US Retail Traffic and In-Store Metrics: Signs of a Nonfood Recovery as YoY Declines EaseMarch 2024 US Retail Sales: Growth Moderates But Remains Solid; General Merchandise Stores ReboundInnovator Profile: The Metav.rs Web3 Platform Helps Brands To Better Create and Manage Metaverse Experiences