Deep Dive 16 minutes Premium

Playbook: Inclusivity in Retail

What's Inside

The Coresight Research Playbook series provides recommendations for brands, retailers and marketplaces seeking to tap growth segments and emerging trends.

Coresight Research has identified inclusivity in retail as one of the key trends to watch in 2021. Inclusivity—providing equal access for people who might otherwise be excluded or marginalized—has accelerated in the light of the racial justice movement in the US helping to inspire a global conversation on diversity and representation. It is a thread that touches every part of an organization, both internally and externally.

In this Playbook, we present five strategies for brands and retailers to align inclusivity goals across their products and operations, covering the following topics:

  1. Determining strategic goals
  2. Aligning goals through the supply chain
  3. Identifying opportunities to reach underrepresented customers
  4. Leveraging strengths to develop inclusive products
  5. Build a consistent marketing approach

For more on inclusivity, read our Think Tank on the purpose and promise of the US adaptive apparel market.

Click here to read the previous report in the Playbook series, which presents four key strategies that US retailers can adopt in their last-mile ecosystem to gain a competitive advantage.

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