Deep Dive 11 minutes PremiumNew Consumer Attitudes Drive US Plus-Size Apparel Demand Coresight Research July 8, 2019 Executive SummaryA burgeoning apparel market for larger women is crystallizing and likely to expand for many years based on these factors: Inclusivity is the zeitgeist of the 21st century, spanning ethnicities, sexuality and sizing, to name just a few. Empowered by technology, diverse consumers around the world desire products once unavailable and, at the same time, consumer shopping behavior towards plus-size clothing have changed. A 41.1% obesity rate among US women indicates the significant potential for brands and retailers to enter into or expand their plus-size apparel offering. Larger women, once marginalized, are now courted by designers, retailers and brands. A growing supply of inclusive apparel is addressing new consumer expectations. Coresight Research estimates the woman’s plus-size clothing market in the US is approximately $30.7 billion in 2019. Women who wear plus sizes spend less per capita on apparel and live in lower income households relative to the overall female population. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Shoptalk Europe 2023 Day One: Identifying Real Value in Sustainability, Generative AI and DataWeinswig’s Weekly: How Are Chinese Consumers Shopping Beauty?Weekly US and UK Store Openings and Closures Tracker 2024, Week 35: US Store Closures Up 44% Year Over YearThinking Differently About Tech and Data To Drive Profit: The 3x3x3 Framework