Deep Dive 11 minutes PremiumNew Consumer Attitudes Drive US Plus-Size Apparel Demand Coresight Research July 8, 2019 Executive SummaryA burgeoning apparel market for larger women is crystallizing and likely to expand for many years based on these factors: Inclusivity is the zeitgeist of the 21st century, spanning ethnicities, sexuality and sizing, to name just a few. Empowered by technology, diverse consumers around the world desire products once unavailable and, at the same time, consumer shopping behavior towards plus-size clothing have changed. A 41.1% obesity rate among US women indicates the significant potential for brands and retailers to enter into or expand their plus-size apparel offering. Larger women, once marginalized, are now courted by designers, retailers and brands. A growing supply of inclusive apparel is addressing new consumer expectations. Coresight Research estimates the woman’s plus-size clothing market in the US is approximately $30.7 billion in 2019. Women who wear plus sizes spend less per capita on apparel and live in lower income households relative to the overall female population. This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in: