Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site.... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

10 minutes

Livestreaming E-Commerce Takes Off in the US

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Sunny Zheng, Analyst
Insight Report

What's Inside

China has a relatively mature livestreaming e-commerce market, but we are now also seeing momentum in the US as brands and retailers further explore the use of social media platforms to engage with consumers and boost sales.

In this report, we discuss the following key topics:

  • The market in China versus the US
  • Selected retailers’ and social media platforms’ moves into livestreaming e-commerce in the US
  • Livestreaming platforms in the US—including Amazon, Facebook, Instagram and TikTok
  • In-video checkout functionality and its impact on purchasing conversion
  • The power of social media influencers over consumer shopping behavior
  • Multi-channel networks—proliferation in China and opportunity in the US

We have explored livestreaming e-commerce in other recent reports, covering opportunities in the China market and the lessons that can be learned from beauty retail in China amid Covid-19.

For more on the topic of social commerce, click here to read our findings from a 2019 Coresight Research survey of US social media shoppers.

You are currently viewing a preview of this report.

Please select an access option to view the full report. Hide Options -

Get unlimited access to all our research with one of our subscription plans.

View Subscription Plans
or

Contact us to purchase this report.

Contact us