Insight Report 8 minutes PremiumInsights from Amazon Prime Day 2020 in India: A Precursor to Prime Day in Other Markets Coresight Research August 12, 2020 What's InsideAmazon’s Prime Day in India took place on August 6–7, 2020. We present key insights from the event across the following key topics: Amazon’s preparations for the event this year, in the context of the Covid-19 pandemic—including remote working, season hiring, increased storage capacity and adjusted delivery services Headline deals across multiple categories Consumer challenges during the event—including inadequate discounts, long wait times and technical issues We discuss how the event in India is a precursor to Amazon’s Prime Day in other markets later in the year, and its implications for brands and retailers. Click here to read further Coresight Research coverage of Amazon Prime Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Retail Around the World: Singles’ Day 2024—Coresight Research ObservationsThe 50+ Woman: What Does She Want from the Beauty Industry?2023 US Tax Tracker #4: Post-Tax-Day Wrap-Up—IRS Issues $237 Billion in Refunds, Coresight Research Survey Reveals Consumers’ Plans for Tax RefundsHealth Check: Quantifying the Physical and Mental Health of the US Consumer
