Reasons to Read

On March 7, 2023, Coresight Research presented to CEW Board Members on the opportunities for beauty and wellness brands to target female consumers aged 50+. In this presentation, we explore what the 50+ woman wants from the beauty industry, using proprietary survey findings.

Data in this report include:

• Aging symptoms experienced by women aged 50+ and whether they are being adequately addressed by different sources
• The extent to which aging and wellness needs are being met by the beauty industry
• What women aged 18+ want from a beauty brand
• Where women aged 50+ shop for beauty—in-person and online

Companies mentioned in this presentation include: Amazon, CVS, Macy’s, Target, Ulta Beauty and Walmart

Other relevant research:

• Is Influencer Marketing Still Effective in the Global Beauty Market?—Coresight Research x CEW analysis
• Inclusive Beauty: Opportunities To Reach Older Consumers
• Inclusivity in Retail: Trends from 2022, Opportunities for 2023
• All Coresight Research coverage of beauty retail