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The 50+ Woman: What Does She Want from the Beauty Industry?

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What's Inside

On March 7, 2023, Coresight Research presented to CEW Board Members on the opportunities for beauty and wellness brands to target female consumers aged 50+. In this presentation, we explore what the 50+ woman wants from the beauty industry, using proprietary survey findings.

Data in this report include:

  • Aging symptoms experienced by women aged 50+ and whether they are being adequately addressed by different sources
  • The extent to which aging and wellness needs are being met by the beauty industry
  • What women aged 18+ want from a beauty brand
  • Where women aged 50+ shop for beauty—in-person and online

Companies mentioned in this presentation include: Amazon, CVS, Macy’s, Target, Ulta Beauty and Walmart

Other relevant research:

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