Inclusive Beauty: Opportunities To Reach Older Consumers

What's Inside

Coresight Research has identified inclusivity as a key trend to watch in retail and a component trend of Coresight Research’s RESET framework for change.

Beauty has traditionally focused on young, Caucasian women, but there are opportunities for the beauty sector to be more age-inclusive. As part of our coverage of the inclusive beauty retail landscape, we highlight the opportunities for brands and retailers to design and market products for older Americans, specifically baby boomers.

Read previous reports in our Inclusive Beauty series, covering the male cosmetics sector and opportunities for beauty brands and retailers to reach consumers of diverse races and ethnicities.

For more on inclusivity in retail, read our separate report.