Event Coverage 6 minutesRegister for Free Access

Insights from Alibaba’s Gateway ’17 Summit: Consumer and Industry Trends in China—Fashion and Apparel Panel

Executive Summary

  • Roth Lai, Deputy Editorial Director, ELLE China
  • Jessica Liu, General Manager, Tmall Apparel
  • Leslie Tse, General Manager, International Business Development, Baozun
  • Deborah Weinswig, Managing Director, Fung Global Retail & Technology

Below are the top ten takeaways from the Fashion and Apparel presentation by Amee Chande, Managing Director of Global Strategy and Operations at Alibaba Group:

  • There is a significant demand for the fashion category in China
  • Everyone wants it: demand is strong from first tier cities as well as lower tier cities
  • Apparel is the first thing Chinese consumer trade up when their income rises
  • Chinese millennials are the leading consumer group for the fashion category in China
  • Chinese consumers are spoiled for fashion choices
  • Chinese consumers are still deal-savvy
  • Women shoppers are important in China
  • Indie fashion brands have a unique opportunity in China
  • China’s fashion market is a dynamic marketplace driven by celebrity endorsement
  • The American lifestyle is inspirational for Chinese fashion consumers

Please Login to read the full report. Not a member? Register for a free user account.