Deep Dive 17 minutes PremiumHome and Home-Improvement Retail: Key Factors Influencing US Shoppers Royce Baretto, Analyst Sector Lead: Anand Kumar, Associate Director of Research April 28, 2023 Table of ContentsIntroduction Market Scale and Opportunity Customer Factors for Choosing a Home and Home-Improvement Retailer: Coresight Research Analysis Low Prices Continue To Attract Consumers A Wide Product Assortment Drives Revenues Free Delivery Is Key Consumers Demand an Easy Returns Policy Stocking Preferred Brands Leads to Loyal Customers Future Customer Expectations and Sector Trends What We Think Methodology What's InsideThe US home and home-improvement sector is a touch-and-feel industry, meaning consumers often like to hold and test goods before purchase. It is also a sector known for big-ticket, bulky items. As such, the sector often has unique customer preferences and demands. Using proprietary survey data, we analyze the top five factors customers consider when choosing a specialist retailer in the US home and home-improvement sector. We also explore examples of specialist retailers meeting these factors, showcasing what retailers can do to meet customer expectations and preferences. Data in this research report include: US home and home-improvement sector size and year-over-year change for 2017 through 2027E Proprietary survey data on what factors impact US most when choosing a home and home-improvement retailer The drivers behind a successful home and home-improvement assortment Supply chain investments from various companies in the sector Companies mentioned in this report include: Floor & Decor, Home Depot, Lowe’s, Wayfair and Williams-Sonoma Other relevant research: E-Commerce Outlook: US Home-Improvement Market—Retailers Expand Their Online Offerings Leveraging Customer Data in US Home and Home-Improvement Retailing: Moving Toward a Customer Data Platform Head-to-Head in US Home-Improvement Retailing: Home Depot vs. Lowe’s Market Outlook: US Home-Improvement Retailing—Personalization and the Resurrection of In-Store Retail This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in: