Home and Home-Improvement Retail: Key Factors Influencing US Shoppers

What's Inside

The US home and home-improvement sector is a touch-and-feel industry, meaning consumers often like to hold and test goods before purchase. It is also a sector known for big-ticket, bulky items. As such, the sector often has unique customer preferences and demands.

Using proprietary survey data, we analyze the top five factors customers consider when choosing a specialist retailer in the US home and home-improvement sector. We also explore examples of specialist retailers meeting these factors, showcasing what retailers can do to meet customer expectations and preferences.

Data in this research report include:

• US home and home-improvement sector size and year-over-year change for 2017 through 2027E
• Proprietary survey data on what factors impact US most when choosing a home and home-improvement retailer
• The drivers behind a successful home and home-improvement assortment
• Supply chain investments from various companies in the sector

Companies mentioned in this report include: Floor & Decor, Home Depot, Lowe’s, Wayfair and Williams-Sonoma

Other relevant research:

• E-Commerce Outlook: US Home-Improvement Market—Retailers Expand Their Online Offerings
• Leveraging Customer Data in US Home and Home-Improvement Retailing: Moving Toward a Customer Data Platform
• Head-to-Head in US Home-Improvement Retailing: Home Depot vs. Lowe’s
• Market Outlook: US Home-Improvement Retailing—Personalization and the Resurrection of In-Store Retail