Leveraging Customer Data in US Home and Home-Improvement Retailing: Moving Toward a Customer Data Platform

What's Inside

Collecting and deploying customer data is a challenge for all retailers. We analyze how a customer data platform (CDP) can make these processes more effective, especially in the home and home-improvement sector.

Data in this report include:

• US home and home-improvement specialist retailers’ sector size and year-over-year change, 2017–2026
• Proportion of respondents willing to share information with other home-furnishings and home improvement retailers, as of September 2022

Companies mentioned in this report include: Adobe, Amazon, Apple, Google, Home Depot, Lowe’s

Other relevant research:

• Salesforce’s Dreamforce 2022: Data Unification, Collaboration, Digitalization and Web 3.0
• Amazon AWS re:Invent 2023: Keynote Address–AWS Enters the Enterprise Software Category with Two New Products
• Market Outlook: US Furniture and Home Furnishings Sees Rise in Omnichannel and Immersive Retailing
• Market Outlook: US Home-Improvement Retailing—Personalization and the Resurrection of In-Person Retailing