Insight Reports 17 minutes PremiumLeveraging Customer Data in US Home and Home-Improvement Retailing: Moving Toward a Customer Data Platform Coresight Research December 20, 2022 Table of ContentsIntroduction Market Scale and Opportunity Leveraging Customer Data in US Home and Home-Improvement Retailing: Coresight Research Analysis Achieving Essential Customer Goals Deploying Strategic Intelligence Crafting Marketing Campaigns What We Think Appendix What's InsideCollecting and deploying customer data is a challenge for all retailers. We analyze how a customer data platform (CDP) can make these processes more effective, especially in the home and home-improvement sector. Data in this report include: US home and home-improvement specialist retailers’ sector size and year-over-year change, 2017–2026 Proportion of respondents willing to share information with other home-furnishings and home improvement retailers, as of September 2022 Companies mentioned in this report include: Adobe, Amazon, Apple, Google, Home Depot, Lowe’s Other relevant research: Salesforce’s Dreamforce 2022: Data Unification, Collaboration, Digitalization and Web 3.0 Amazon AWS re:Invent 2023: Keynote Address–AWS Enters the Enterprise Software Category with Two New Products Market Outlook: US Furniture and Home Furnishings Sees Rise in Omnichannel and Immersive Retailing Market Outlook: US Home-Improvement Retailing—Personalization and the Resurrection of In-Person Retailing This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in:
