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Leveraging Customer Data in US Home and Home-Improvement Retailing: Moving Toward a Customer Data Platform


What's Inside

Collecting and deploying customer data is a challenge for all retailers. We analyze how a customer data platform (CDP) can make these processes more effective, especially in the home and home-improvement sector.

Data in this report include:

  • US home and home-improvement specialist retailers’ sector size and year-over-year change, 2017–2026
  • Proportion of respondents willing to share information with other home-furnishings and home improvement retailers, as of September 2022

Companies mentioned in this report include: Adobe, Amazon, Apple, Google, Home Depot, Lowe’s

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