Insight Report 17 minutes PremiumLeveraging Customer Data in US Home and Home-Improvement Retailing: Moving Toward a Customer Data Platform Coresight Research December 20, 2022 What's InsideCollecting and deploying customer data is a challenge for all retailers. We analyze how a customer data platform (CDP) can make these processes more effective, especially in the home and home-improvement sector. Data in this report include: US home and home-improvement specialist retailers’ sector size and year-over-year change, 2017–2026 Proportion of respondents willing to share information with other home-furnishings and home improvement retailers, as of September 2022 Companies mentioned in this report include: Adobe, Amazon, Apple, Google, Home Depot, Lowe’s Other relevant research: Salesforce’s Dreamforce 2022: Data Unification, Collaboration, Digitalization and Web 3.0 Amazon AWS re:Invent 2023: Keynote Address–AWS Enters the Enterprise Software Category with Two New Products Market Outlook: US Furniture and Home Furnishings Sees Rise in Omnichannel and Immersive Retailing Market Outlook: US Home-Improvement Retailing—Personalization and the Resurrection of In-Person Retailing This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: September 2023 UK Retail Sales: Growth Slows Amid Continuing Cost of Living Pressures and Unseasonably Warm WeatherJanuary 2023 US Retail Traffic and In-Store Metrics: Traffic Growth Strengthens to 14%Weinswig’s Weekly: New Year’s Resolutions for Retail in 2024A Guide to NRF 2024: Retail’s Big Show—Looking Ahead to Insights and Perspectives on Six Critical Topics in Retail
