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Holiday Bites: Where Did US Consumers Shop on Black Friday and Cyber Monday?

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Our Holiday Bites series provide free snapshots of Coresight Research data and findings, covering the shape and scale of consumer demand, retail sales and category performance in the 2022 holiday season.

  • Click here to see more Holiday Bites well as our in-depth research reports on US holiday retail.
  • Click here to access our US Holiday Retail 2022 Databank.

Coresight Research data show that close to half of surveyed US consumers undertook shopping on Black Friday, and just over one-third did so on Cyber Monday.

Online is now a more significant channel than stores for Black Friday shopping, helping to explain traffic that was relatively muted versus pre-pandemic years.

Click the image to read more about shopping behavior and store traffic trends on Black Friday weekend as part of our Countdown to Holiday 2022 series.